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Environmentalist Campaign's Horror 'Comedy' Promo: Go Green or Get Blown Up
By Kathleen Gilbert
LONDON, October 4, 2010 (LifeSiteNews.com) - A UK-based campaign against global warming has apologized after releasing an extremely graphic promotional short film depicting individuals being blown up for failing to adhere to the campaign.
The film promotes "10:10," a campaign involving a pledge to reduce an individual's carbon emissions by 10% on October 10. Entitled "No Pressure," the short depicts several short segments, evidently intended to be humorous, in which people, including children in a schoolroom, are detonated in a gory mess after they decline to volunteer to help with the new initiative. In each individual segment, shocked onlookers wipe the spattered blood off themselves.
"10:10: hundreds of thousands of people ... all tackling climate change in more than 40 countires. Care to join us? No pressure," states the final voiceover. The voice actress is then revealed to be X-Files actress Gillian Anderson, who is also detonated. The final shot silently displays the campaign's website address against a blood-soaked wall.
After countless viewers of the 10:10 flick reacted in horror, including several groups sponsoring the 10:10 campaign, producers officially pulled the film from the internet, although copies continue to circulate. The original plan to show the flick in UK theaters was also abandoned.
10:10 officials reportedly originally responded to the furor by stating: "We 'killed' five people to make No Pressure - a mere blip compared to the 300,000 real people who now die each year from climate change."
Later, the group issued a longer apology pointing out that the film, created by English comedy screenwriter Richard Curtis, was intended to have a humorous effect.
"Many people found the resulting film extremely funny, but unfortunately some didn't and we sincerely apologise to anybody we have offended," wrote the group on its website. "At 10:10 we're all about trying new and creative ways of getting people to take action on climate change. Unfortunately in this instance we missed the mark. Oh well, we live and learn."
Read More: http://www.lifesitenews.com/ldn/2010/oct/10100410.html
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